Portfolio

Ahlstrom Wright, Law Firm - Branding & Website Redesign

Alberta law firm seeks assistance in establishing a deeper local and digital presence after 38 years' in business. MQ's development and marketing team make immediate impact, redefine the firm's branding guidelines, and continue to manage ongoing website, marketing & content services.

Website redesign & rebuild
• New branding guidelines, content, and SEO strategies applied to the new site
• An expanded corporate website from 8 pages, to over 32 corporate pages, 113 resources and 3 additional microsites for a secondary location
• Defined all core business copy and service positioning
* Achievement: site traffic more than doubled comparing traffic before and 6 months after
* Achievement: site now ranks #1 on key local search parameters (as outlined in the Branding Audit).

Branding, digital content, & search engine optimization strategy creation
• 46-page brand guidelines document outlining: corporate logo, images, brand positioning, and key areas of law
• 12-page content strategy & search engine guidelines for in-house staff; 9-pages of content brainstorming ideas
• 12-month content calendar planning over 90 pieces of content to be written and published in 2018-19
* Achievement: One person working less than 40 hours per month manages all site content creation into 2019
* Achievement: site traffic tripled within 12 months as a direct result of organic search